Project tasks included a county-wide network screening to identify the highest crash intersections and corridors; Pedestrian Road Safety Audits for the highest priority locations; evaluation and selection of proven safety countermeasures; and Highway Safety Manual (HSM) analysis to advance bicycle and pedestrian projects using federal Highway Safety Improvement Program (HSIP) funds. Obtaining local consensus on locations and countermeasures was also a critical component of the plan. The planning team engaged stakeholders and community members through multiple rounds of public meetings, pop-up events, a toolbox of bicycle and pedestrian safety countermeasures, social media, digital ads, surveys, and a series of educational videos developed specifically for this plan.
Through census data analysis, it was found that all project corridors were located within areas with below-average access to internet and a high Limited English Proficiency (LEP) population. The public outreach approach was revised to provide innovative strategies to equitably address these concerns to the maximum extent possible. All public outreach materials – including mailers, digital ads, surveys, presentations, voiceovers, and website content – and meetings were conducted in both English and Spanish moving forward.
